Melissa Robinson

Melissa Robinson

Incoming Chief Operating Officer & Chief Compliance Officer

Melissa Robinson joins Flaharty Asset Management as Chief Operating Officer & Chief Compliance Officer, bringing over two decades of industry experience. She is set to lead the company’s operational and compliance functions to new heights, with a proven track record in devising strategies to strengthen compliance, optimize processes, and develop high-performing teams.

Before joining Flaharty Asset Management, Melissa served as the Senior VP of Operations & Financial Professional Supervision at J.W. Cole Financial, Inc., demonstrating a deep understanding of operational intricacies and regulatory requirements over her distinguished 16-year tenure.

Melissa is a founding board member of the Women in Insurance & Financial Services (WIFS) West Florida Chapter and a founding leader of "Women of Cole," showcasing her commitment to advancing women's roles in the financial sector. She also serves as a member of the University of South Florida Muma College of Business Personal Financial Planning Program’s Advisory Council, contributing to the advancement of financial education in financial planning.

Holding FINRA Series 7, 24, 65, and SIE licenses through LPL Financial, Melissa underscores her dedication to maintaining the highest standards of professionalism and regulatory compliance. Her experience and passion for excellence will further enhance Flaharty Asset Management's commitment to client success.