Investment Rules

It's a Process, Not a Product

We have a well-defined investment process that we adhere to with every client. As an independent financial advisory firm, we are not handcuffed by corporate quotas and a limited selection of objective products.

Investment Philosophy

Our Investment Rules provide the foundation of a solid investment management process. These principles guide our investment decisions on a daily basis.

Our Discipline

Ultimately, the success of any strategy requires discipline. Discipline to stay the course when your impulse tempts you to stray.

Our Process

Our clients have a personalized financial plan that is founded on sound investment principles and customized to address their specific issues.

Asset Allocation

The Flaharty & Associates Asset Allocation Models take into consideration assumptions of future expected returns and risk characteristics of markets, and their construction is based on sound judgment.

Investment Management

The underlying analysis, data, and methodology may be extremely complex, but the process and concepts must be easy to understand.

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