Our Discipline

Ultimately, the success of any strategy requires discipline. Discipline to stay the course when your impulse tempts you to stray. Discipline to measure performance against specific goals (Family Index) rather than a generic index. Discipline to commit to an investment policy because it is sound, not because it is popular. At Flaharty Asset Management, we take pride in helping investors manage their behavior and exercise that discipline.

"Be sure you put your feet in the right place, then stand firm."

- Abraham Lincoln

Our philosophy relies on reason rather than emotion. Our guidance shields clients from market driven reactivity and emotional responses that lead to frustration and unwise attempts to either try and time or withdraw from the markets altogether.